Showing posts from December, 2018

What Grinds My Gears

Dasol Group You know what really grinds my gears?  When consultants come up to me and want to charge $200 per hour for some sort of service when there is no way I will ever see a return.  Getting a return on a business investment can be a tricky thing.  Every business owner wants a return.  Some returns are simple.  Pay $100 for a product, sell it for $200.  Done.  Others are not that simple.  My good friend Gabe always tells me, "You cannot manage what you cannot measure."  I have lived by this statement ever since he said it.  Let's take a step back.  What I love about software, is the funds are easier to manage, at least in my mind.  Paying a company $500 per month, for SEO, $100 for Adwords.  Then reports show 1000 users to the site, 50 sign up, 10 stay.  It's easy to see that for $600, X amount of revenue was brought in.  Now let's get back to the subject.  I get solidly annoyed when someone proposes making changes for my business, but I cannot measure any